How small retail can succeed when big retail can't

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This is a Flipped Webinar

We're experimenting with flipped webinars. You'll get a recorded lesson that lasts 30 minutes to watch anytime starting Jan 16 at noon Central Time, and you can join us for an hour of live discussion and Q&A session Jan 23 at 12 noon Central Time. (Since that's over, you get the recording of the Q&A.) That way you have time to watch the lesson, think of questions, and share with others in your town. Then join us and your rural peers for a full hour of live discussion and your questions. Sound interesting? Join us and let us know how it works for you.

Recorded lesson plus recorded Q&A session available 
now through Feb 6 


2017 was the Retail Apocalypse. What will the future hold for small retail? 

Despite the headlines, what we are witnessing is not the death of all retail. Retail is splitting in two. This time, small retailers are the big winners. We'll talk about the underlying consumer trend driving this split and how in-person retail will become more than just bricks and mortar. 

We'll share why small retailers are actually in a better position than big boxes and what specific steps retailers can take to thrive into the future. You'll get beyond the basics to go Rural Omni Local, reaching your customers where they are and using some new tools--and some old ones--to get there. 

For local organizations like chambers of commerce and downtown associations, we are going to apply the Idea Friendly Method to how you work with local merchants. You'll learn the number one challenge local businesses say they face, and how that can help attract merchants to your group. You'll also see how to pull down the barriers to entry for local retailers, generating lots more retail startups and activity in your community.  

Why not have a watch party? Invite your crowd to view the recorded lesson, and learn some small steps you can use right away. 

What are your webinars like? Will there be slides?   

This is a flipped webinar. You get a recorded lesson you can watch anytime. You see our faces, and we connect with you personally even though it's recorded. We give you a downloadable handout instead of boring slides, and we focus on real-world examples, not statistics. Plus you have the option to join us for a live discussion session with Q&A. 

Will it be recorded? 

Yes, and the replay will be available for 14 days from the debut. After that, the recording goes away, so be sure to schedule a specific time to watch!

Will it work with my system? 

For the recorded lesson, if you can watch a YouTube video, you can view the recording. That means you can use any device, any screen that can play a YouTube video. PC, Mac, iPad, iPhone or Android should all work. 

For the live session only, we use Zoom. You can join from most any PC, Mac, iPad, iPhone or Android device. You don't need a Zoom account, and there is no charge from Zoom for listening in. You can even test your setup first.  

How long will it run? How long do I need to schedule for a replay?

The recorded lesson runs 30 minutes. We wrap up the discussion and Q&A within about an hour. We also take questions by email.

You can bring friends:

Once you’re registered, you can schedule more than one viewing during the replay window so you reach as many people as possible.

We allow you to watch alone, invite friends and hold multiple replays in your town, as long as you’re personally present each time. If others want to watch without you, we ask that they also register. 

Who should you invite?

  • Downtown business owners and managers
  • Downtown associations, Main Streets, Chambers
  • Economic development folks
  • Elected officials, cities, towns, municipalities
  • Those who want to revitalize their downtowns
  • Visionaries like yourself

Watch the lesson anytime from Jan 16-Feb 6

Join the live Q&A session Jan 23 (if purchased before then!)

Watch as many times as you like, start and stop, no limit

Includes subscriptions to A Positive View of Rural and Building Possibility enewsletters

Already a member? Login, then head to the replay page to view the details

  • We had a fabulous inaugural “EDC after hours” on Wednesday night this week! We did the replay of the Bringing Big Ideas to Life – it was a perfect launching point for discussion! We had 25 of our members in attendance, and secured three new members as a result!
    Julie Barr, Schoolcraft County, U.P., Michigan
  • There are always great take-aways from the webinars that can be put into place immediately. One of my favorites is changing your store's evening vibe (different music, lighting, etc.) because evening shoppers are not the same as day time shoppers.
    Diane Moore, Wheaton, Illinois
  • I have so many ideas, but didn't really have the motivating vehicle to get the stakeholders together to present them. Your webinar is the perfect vehicle to generate the enthusiasm and wherewithal to needed to start the ball rolling. While viewing the seminar, my enthusiasm to see things happen in Cleveland was regenerated, and it hasn't waned. I can't wait to start that journey. Keeping in mind, there are so many areas to address, I joined and am now a member of the Insiders so I can view all of the webinars.
    Mary Johnson, Cleveland, Oklahoma, Chamber of Commerce
  • I ran the "Top Ten Trends for Small Towns in 2017" seminar from my Megaphone subscription about three months ago. Two ladies who were there jumped on the Painted Rocks idea and set up a FB page for our town of 900. They invited everyone to target "What Canada Means to You" images to start the ball rolling and aimed for everyone to hide their rocks a day or two before Canada Day, July 1st. It went over great. Today 337 members and going strong. Now moving on with more seminars. Great reception for "Gather Your Crowd," with more ideas bubbling up.
    Paul Douglas Stevens, Ontario
  • What a TERRIFIC marketing Webinar. I had 20 businesses show up to watch and they all left with new ideas and an excitement to get back and start implementing! I’ve already had 5 businesses reach out in less than 2 hours after it ended, that are already putting your ideas into action.
    Mandy Walsh, City of Lampasas, Texas
  • Your webinars are just so precious. I wish I could fill an auditorium with our local chamber of commerce leaders and boards to hear you both.
    Jim Blankenship, Tennessee
  • This webinar stimulated lots of note-taking and conversation between the business owners gathered at my house. Deb and Becky gave us some new ideas and several excellent examples of known models. I think some of us are thinking of pivoting our summer’s plans after participating in Wednesday’s event. Thanks for a well-thought out presentation!
    Jonya, Oronoco, Minnesota,
  • I watched the webinar video last night. It was great. I think you and Deb make good team. Nice banter, good pacing, and lots of useful information. Excellent!
    Cindy Kelly, Kansas
  • I appreciated the very relaxed feel to the webinar. No monotone drone that gets tuned out off and on throughout a session... I watched it twice as matter of fact.
    James Leonard, Town of Buffalo, Oklahoma
  • The great thing is that the principles you discuss are as applicable here in rural Australia as they are in the USA!
    David Scott, Destination Dorrigo, Australia



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