Snapshots of rural entrepreneurs of diverse ages, ethnicities, incomes and abilitiies

Hope for small towns – build fairer, more unified communities. Focus for May 2022: Equity in Economic Development

Small towns and rural communities: get practical steps you can put into action right away to shape a better future and Save Your Town

How can we create equitable economic development in rural communities?

You’ve heard the buzzwords ‘equitable economic development’ being batted around. The equity models and language used in these programs are mostly urban and can be hard to adapt for small communities. Luckily for rural folks, there is a practical answer. 

Video: Rural Trends for 2022 from SaveYour.Town, Building Fair and Unified Communities

SaveYour.Town co-founders Becky McCray and Deb Brown go in depth on the trends that will matter to rural people.

Kids making crafts at an event in Webster City, Iowa


How we’ll help you in 2022:

Building fairer, more unified communities despite divisions

What did the Survey of Rural Challenges uncover?

Big disconnects between what rural people say they most want help with and what they are offered by media, service providers and policy makers.

Since 2015, over 1400 people answered the Survey of Rural Challenges.

“There are 2700 small towns in the US alone, and that means any story is just that: one story,” Deb Brown said. “That’s why a broader sample, like on this survey, is important to understanding the big picture of what more rural people are thinking.”

SaveYour.Town founders Deb Brown and Becky McCray share the biggest surprises in a free 24 minute video.

We believe small towns can be saved by their own people using their own resources.

Becky McCray and Deb Brown

We picked the name SaveYour.Town because that is what you are going to do, save your town. No one is coming to do it for you.

No factory or big business is going to save you. No outside expert has the one right answer. It’s you.

You are going to shift a few key behaviors away from bureaucracy and officials and toward the people. You’ll let go of old formal rules and organizations in order to empower everyone to play a small but meaningful role. You’ll focus more on tiny experiments by lots of people rather than a few big bets made by only a handful of official leaders. You’ll welcome all ideas, from all the people in your town. 

That’s who’s coming to save your town: all of you.

Together, we’re teaching you specific ways to make your small town a better place. We’re creating the videos, courses and toolkits that help you learn, grow and take action.

Get your own copy of this Idea Friendly Creed to print out and pass around.

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