How small town people can make the most of each opportunity to connect

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When Deb started helping other small towns, she noticed lots of people faced similar challenges. They were doing great things, but no one else knew about it. She wrote down, "Tell your story. Now, tell it again." It was the first part of her Building Possibility platform. 

We all have challenges with telling our story well, whether that's marketing our business or our town as a whole. 

In this lesson, Deb is sharing stories that have an impact. Becky brings in the logic: why stories work, and how to tell when you've got it right. 

On the Survey of Rural Challenges, two of the big challenges both relate to story: Missing out on tourism opportunities, and Marketing your small business isn’t working. Rural people like you told us these were both in their top 5 challenges in 2015 and 2017. 

We'll share what a story really is, how to tell a good one, and why stories are like magic for building connections. 

You'll learn 6 places to share your story to reach more people. And just in case you're like all us rural people, you'll learn more ways to tell your story without talking about yourself. Intrigued? Join us! 


Recorded lesson available Tuesday, Feb 13, 2018, noon CST (Central Time)  

Live discussion Tuesday, Feb 20, 2018, noon CST (Central Time) 


Both the recorded lesson and the recording of the discussion will be available through March 6, giving you 2 weeks to watch the replay.

How it works

You'll get a recorded lesson that lasts 20 minutes to watch anytime starting Tuesday Feb 13 at noon Central Time, and you can join us for an hour of live discussion and Q&A session Tuesday Feb 20 at 12 noon Central Time. That way you have time to watch the lesson, think of questions, and share with others in your town. Then join us and your rural peers for a full hour of live discussion and your questions. Sound interesting? Join us and let us know how it works for you.

Why not have a watch party? Invite your crowd to view the recorded lesson, and learn some small steps you can use right away. 

What are your webinars like? Will there be slides?   

This is a two-part webinar. You get a recorded lesson you can watch anytime. You see our faces, and we connect with you personally even though it's recorded. We give you a downloadable handout instead of boring slides, and we focus on real-world examples, not statistics. Plus you have the option to join us for a live discussion session with Q&A. 

Will it be recorded? 

Yes, and the replay will be available for 14 days from the debut. After that, the recording goes away, so be sure to schedule a specific time to watch!

Will it work with my system? 

For the recorded lesson, if you can watch a YouTube video, you can view the recording. That means you can use any device, any screen that can play a YouTube video. PC, Mac, iPad, iPhone or Android should all work. 

For the live session only, we use Zoom. You can join from most any PC, Mac, iPad, iPhone or Android device. You don't need a Zoom account, and there is no charge from Zoom for listening in. You can even test your setup first.  

How long will it run? How long do I need to schedule for a replay?

The recorded lesson runs 20 minutes. We wrap up the discussion and Q&A within about an hour. We also take questions by email.

You can bring friends:

Once you’re registered, you can schedule more than one viewing during the replay window so you reach as many people as possible.

We allow you to watch alone, invite friends and hold multiple replays in your town, as long as you’re personally present each time. If others want to watch without you, we ask that they also register. 

Who should you invite?

  • Downtown business owners and managers
  • Downtown associations, Main Streets, Chambers
  • Economic development folks
  • Elected officials, cities, towns, municipalities
  • Those who want to revitalize their downtowns
  • Visionaries like yourself
Now for members only

Watch the lesson anytime from Feb 13-Mar 6

Join the live Q&A session Feb 20 or watch the recording

Watch as many times as you like, start and stop, no limit

Includes subscriptions to A Positive View of Rural and Building Possibility enewsletters

Already a member? Login, then head to the replay page to view the details

  • We had a fabulous inaugural “EDC after hours” on Wednesday night this week! We did the replay of the Bringing Big Ideas to Life – it was a perfect launching point for discussion! We had 25 of our members in attendance, and secured three new members as a result!
    Julie Barr, Schoolcraft County, U.P., Michigan
  • There are always great take-aways from the webinars that can be put into place immediately. One of my favorites is changing your store's evening vibe (different music, lighting, etc.) because evening shoppers are not the same as day time shoppers.
    Diane Moore, Wheaton, Illinois
  • I have so many ideas, but didn't really have the motivating vehicle to get the stakeholders together to present them. Your webinar is the perfect vehicle to generate the enthusiasm and wherewithal to needed to start the ball rolling. While viewing the seminar, my enthusiasm to see things happen in Cleveland was regenerated, and it hasn't waned. I can't wait to start that journey. Keeping in mind, there are so many areas to address, I joined and am now a member of the Insiders so I can view all of the webinars.
    Mary Johnson, Cleveland, Oklahoma, Chamber of Commerce
  • I ran the "Top Ten Trends for Small Towns in 2017" seminar from my Megaphone subscription about three months ago. Two ladies who were there jumped on the Painted Rocks idea and set up a FB page for our town of 900. They invited everyone to target "What Canada Means to You" images to start the ball rolling and aimed for everyone to hide their rocks a day or two before Canada Day, July 1st. It went over great. Today 337 members and going strong. Now moving on with more seminars. Great reception for "Gather Your Crowd," with more ideas bubbling up.
    Paul Douglas Stevens, Ontario
  • What a TERRIFIC marketing Webinar. I had 20 businesses show up to watch and they all left with new ideas and an excitement to get back and start implementing! I’ve already had 5 businesses reach out in less than 2 hours after it ended, that are already putting your ideas into action.
    Mandy Walsh, City of Lampasas, Texas
  • Your webinars are just so precious. I wish I could fill an auditorium with our local chamber of commerce leaders and boards to hear you both.
    Jim Blankenship, Tennessee
  • This webinar stimulated lots of note-taking and conversation between the business owners gathered at my house. Deb and Becky gave us some new ideas and several excellent examples of known models. I think some of us are thinking of pivoting our summer’s plans after participating in Wednesday’s event. Thanks for a well-thought out presentation!
    Jonya, Oronoco, Minnesota,
  • I watched the webinar video last night. It was great. I think you and Deb make good team. Nice banter, good pacing, and lots of useful information. Excellent!
    Cindy Kelly, Kansas
  • I appreciated the very relaxed feel to the webinar. No monotone drone that gets tuned out off and on throughout a session... I watched it twice as matter of fact.
    James Leonard, Town of Buffalo, Oklahoma
  • The great thing is that the principles you discuss are as applicable here in rural Australia as they are in the USA!
    David Scott, Destination Dorrigo, Australia


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