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Video available anytime on-demand from May 1, 2019, 6 am CDT through May 15, midnight 

Shop Local has been done to death!

Learn sharp new messages

and targeting that works today

People aren't shopping locally

No one notices "shop local" messages anymore

Merchants kind of feel entitled, not working to earn their business

Shop local has never been more challenging. The basic “shop local” message is worn out, but too many customers still shop elsewhere too much, and too many businesses have a long way to go on being up to date.

  • We’ve already taught people the facts of why everyone should shop local.
  • We’ve talked about how small local merchants are tied to our local prosperity.
  • We've tried to convince them that shopping local will make you feel good.
  • We have special days to shop small and campaigns to reward local shopping
  • We've created great slogans to stick in people’s minds. 

People have heard it all, many times over! But it doesn't seem like they're listening. Sometimes people are outright hostile to standard "shop local" messages, resenting the idea that they owe something to local merchants just because they're local.  

What works now

In business terms, the market has matured. Sharing the facts is not enough in a mature market to change people’s behavior. Now we have to do the harder work of differentiated marketing to different groups of people. We have to do more specialized events and messages, addressing both our customers and our merchants more personally, and recognizing their individual motivations.

We’re going to help you do that. We’ll talk about both customers and business people and what motivates them. We’ll be using our own Idea Friendly Method and the Fogg Behavioral Model to help you actually move people to take the actions you want.

Video available anytime on-demand
from May 1 
through May 15
, 2019

Get the 3-Video Bundle

The most ignored part of Shop Local campaigns is helping local businesses improve and modernize to earn those shopping dollars. You'll learn how to address these challenges in our Future of Retail and Cooperation Creates More Customers videos, so you can get all 3 as a special bundle. Since you'll get more videos, you'll need more time, so you also get 30 days to watch them instead of 15 days. You get both extra videos for just $5 more than this one video alone. Plus you get extra time--a full 30 days--to watch and share them. 

Single Video
US$20

Watch the video anytime through the 15th

Watch as many times as you like, start and stop, no limit until expiration

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About this video

You'll get a video that lasts about 30 minutes to watch anytime while it's available. That way you have time to watch, think of questions, and share with others in your town. You can send your questions to us by email, and we'll answer you personally.

Why not have a watch party? Invite a few friends to view the video, and learn some small steps you can use right away. 

What are your videos like? Will there be slides?   

You get a video you can watch anytime on demand from the 1st through the 15th of the month. You see our faces, and we connect with you personally. There are no boring slides, and we focus on real-world examples, not statistics. Plus you can ask your questions and get a personal answer from us via email. 

Will it be recorded so I can watch later? 

Yes, the video is recorded. You are welcome to watch the video more than once, start and stop, or go back and watch again. You're not limited to watching from a single computer. 

The recording will be available from the 1st through the 15th of the month. After that, the recording goes away, so be sure to schedule a specific time to watch! 

Members always have access to this recording and all SaveYour.Town videos anytime on demand as long as they remain members. 

Will it work with my system? 

If you can watch a YouTube video, you can view this video. That means you can use any device, any screen that can load a web page for you to login. Any PC, Mac, iPad, iPhone, Android phone or tablet, smart TV or TV with a streaming box or stick should work. You can test your setup by logging in here and playing the video on this page. If that works, you should be good to go. 

How long is the video? How long do I need to schedule for a watch party?

The video runs 30+ minutes. For a group watch party, schedule 45 minutes. You'll want that extra time to discuss what you watched and to network and talk with each other. 

You can bring friends:

Once you’re registered, you can schedule more than one viewing between the 1st and the 15th so you reach as many people as possible. Read our tips for fun Watch Parties

We allow you to watch alone, invite friends and hold multiple replays anywhere in your town, as long as you’re personally present each time. If others want to watch without you, we ask that they also register. 

Who should you invite?

  • Your friends who love to do things with you
  • Visionaries like yourself
  • Positive thinkers and doers
  • Business owners and managers
  • Downtown associations, Main Streets, chambers
  • Economic development folks
  • Elected officials from municipalities, counties, tribes
  • People who care about your town

Register now

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  • We had a fabulous inaugural “EDC after hours” on Wednesday night this week! We did the replay of the Bringing Big Ideas to Life – it was a perfect launching point for discussion! We had 25 of our members in attendance, and secured three new members as a result!
    Julie Barr, Schoolcraft County, U.P., Michigan
  • There are always great take-aways from the videos that can be put into place immediately. One of my favorites is changing your store's evening vibe (different music, lighting, etc.) because evening shoppers are not the same as day time shoppers.
    Diane Moore, Wheaton, Illinois
  • I have so many ideas, but didn't really have the motivating vehicle to get the stakeholders together to present them. Your video is the perfect vehicle to generate the enthusiasm and wherewithal to needed to start the ball rolling. While viewing the video, my enthusiasm to see things happen in Cleveland was regenerated, and it hasn't waned. I can't wait to start that journey. Keeping in mind, there are so many areas to address, I joined and am now a member of the Insiders so I can view all of the videos.
    Mary Johnson, Cleveland, Oklahoma, Chamber of Commerce
  • I ran the "Top Ten Trends for Small Towns in 2017" video from my Megaphone subscription about three months ago. Two ladies who were there jumped on the Painted Rocks idea and set up a FB page for our town of 900. They invited everyone to target "What Canada Means to You" images to start the ball rolling and aimed for everyone to hide their rocks a day or two before Canada Day, July 1st. It went over great. Today 337 members and going strong. Now moving on with more videos. Great reception for "Gather Your Crowd," with more ideas bubbling up.
    Paul Douglas Stevens, Ontario
  • What a TERRIFIC marketing Video. I had 20 businesses show up to watch and they all left with new ideas and an excitement to get back and start implementing! I’ve already had 5 businesses reach out in less than 2 hours after it ended, that are already putting your ideas into action.
    Mandy Walsh, City of Lampasas, Texas
  • Your videos are just so precious. I wish I could fill an auditorium with our local chamber of commerce leaders and boards to hear you both.
    Jim Blankenship, Tennessee
  • This video stimulated lots of note-taking and conversation between the business owners gathered at my house. Deb and Becky gave us some new ideas and several excellent examples of known models. I think some of us are thinking of pivoting our summer’s plans after participating in Wednesday’s event. Thanks for a well-thought out presentation!
    Jonya, Oronoco, Minnesota, RochesterFiber.com
  • I watched the video last night. It was great. I think you and Deb make good team. Nice banter, good pacing, and lots of useful information. Excellent!
    Cindy Kelly, Kansas
  • I appreciated the very relaxed feel to the video. No monotone drone that gets tuned out off and on throughout a session... I watched it twice as matter of fact.
    James Leonard, Town of Buffalo, Oklahoma
  • The great thing is that the principles you discuss are as applicable here in rural Australia as they are in the USA!
    David Scott, Destination Dorrigo, Australia

Partners

Register for this video only

US$20

one time charge

Offer Expired

Get the bundle

3 videos

Extra time to watch

US$25 

Renews monthly

easily cancel any time

Add to Cart

"Eat Local, Drink Local" sign photo (CC) by Sheila Scarborough, with our promotional partner Tourism Currents