Already purchased? Here's the link to watch the video

Available for purchase from Feb. 1, 2020, 6 am CDT through Feb. 15, midnight 
Then watch it anytime for two weeks after you buy

We keep writing plans the same way, but nothing changes

Tired of the same ten people, writing the same old plan?


What if Old Way planning isn't actually working anymore? 

Look at all the Old Way plans on your shelves

  • Pull one out at random 

  • Was that a great plan? Yes? No? 

  • How much of it actually got done? All? Most? More than likely, it wasn't much

  • The only parts of plans that actually happen are the bits one person was passionate enough about to make sure it happened

  • And all those people we asked for input feel betrayed that we let them down again and again   

But we still have to plan

  • We have to get ready for the future somehow

  • Lots of programs require us to submit written plans  

What if we could get the benefits 

without the cumbersome formal planning process? 

You're going to learn 5 practical ways to meet the future better prepared without the wasted effort and betrayal.

  • You'll think through the real reason you plan 

  • You'll pick from five alternatives that create a better future

  • You'll hear how the pilot can be the plan, saving time and effort

  • You'll learn to plan for a whole year, getting everyone on the same page across department lines, with just 12 sheets of plain paper 

Hear how real people in real towns have used these tactics and how we've used them ourselves.

If you're tired of the same old SWOT analysis, the usual contentious or nonexistent public engagement, and yet another binder to add to the shelf never to be seen again, you're ready to go Idea Friendly. 


Who is this video for? 

People like you, tired of writing yet another plan 

Councils, planners and officials tired of going through the motions to write the same plan over and over, always getting the same results

Idea people like you who have to write a plan to meet someone else's requirements  

Video available for purchase
from February 1
through February 15
, 2020

Get the 3-Video Bundle

1. Your Next Plan 
2. Idea Friendly for Officials and Boards
3. Events They'll Attend

This video gets you started with alternatives to stodgy formal plans. Follow up with a deeper dive for officials and boards to turn old school planning into Idea Friendly change. Then apply your new skills to co-create events that actually draw people in. 

If you'd like to watch these SaveYour.Town videos as well, you can get all 3 as a special bundle. Since you'll get more videos, you'll need more time, so you also get 30 days to watch them instead of 15 days. You get both extra videos for just $5 more than this one video alone. Plus you get extra time--a full 30 days from the day you buy--to watch and share them. 

Single Video

Purchase the video anytime through the 15th

Watch as many times as you like, start and stop, no limit for two weeks

Includes subscriptions to our email newsletters

Already purchased or a member? To watch the video: Login, then head to the video page to watch the video


About this video

You'll get a video that lasts about 25 minutes to watch anytime while it's available. That way you have time to watch, think of questions, and share with others in your town. You can send your questions to us by email, and we'll answer you personally.

Why not have a watch party? Invite a few friends to view the video, and learn some small steps you can use right away. 

What are your videos like? Will there be slides?   

You get a video you can watch anytime on demand for two full weeks from the day you buy it. You see our faces, and we connect with you personally. There are no boring slides, and we focus on real-world examples, not statistics. Plus you can ask your questions and get a personal answer from us via email. 

Will it be recorded so I can watch later? 

Yes, the video is recorded. You are welcome to watch the video more than once, start and stop, or go back and watch again. You're not limited to watching from a single computer or with just one group. 

The recording will be available to buy from the 1st through the 15th of the month. You get two weeks to watch from the day you purchase it. After that, the recording goes away, so be sure to schedule a specific time to watch! 

Members always have access to this recording and all SaveYour.Town videos anytime on demand as long as they remain members. 

Will it work with my system? 

If you can watch a YouTube video, you can view this video. That means you can use any device, any screen that can load a web page for you to login. Any PC, Mac, iPad, iPhone, Android phone or tablet, smart TV or TV with a streaming box or stick should work. You can test your setup by logging in here and playing the video on this page. If that works, you should be good to go. 

How long is the video? How long do I need to schedule for a watch party?

The video runs around 25 minutes. For a group watch party, schedule 45-60 minutes. You'll want that extra time to discuss what you watched and to network and talk with each other. 

You can bring friends:

Once you’re registered, you can schedule more than one viewing during your two week window so you reach as many people as possible. Read our tips for fun Watch Parties

We allow you to watch alone, invite friends and hold multiple replays anywhere in your town, as long as you’re personally present each time. If others want to watch without you, we ask that they also register. 

Who should you invite?

  • Your friends who love to do things with you
  • Visionaries like yourself
  • Positive thinkers and doers
  • Leaders and officials
  • Downtown associations, Main Streets, chambers
  • Economic development folks
  • Elected officials from municipalities, counties, tribes
  • People who care about your town

Register now

Register for this video only


one time charge

Offer expired

Get the Bundle

All 3 videos

Extra time to watch


Renews monthly

easily cancel any time

Add to Cart
  • I so enjoy your emails, videos, and glad to be new members of SaveYour.Town. We have found great value in this and chose to invest in being a member. We were members of another downtown organization but after many years found no value in it for our small town. But you all Rock!!!
    Jacqualine Fitzgerald, Kenton, Ohio
  • There are always great take-aways from the videos that can be put into place immediately. One of my favorites is changing your store's evening vibe (different music, lighting, etc.) because evening shoppers are not the same as day time shoppers.
    Diane Moore, Wheaton, Illinois
  • I have so many ideas, but didn't really have the motivating vehicle to get the stakeholders together to present them. Your video is the perfect vehicle to generate the enthusiasm and wherewithal to needed to start the ball rolling. While viewing the video, my enthusiasm to see things happen in Cleveland was regenerated, and it hasn't waned. I can't wait to start that journey. Keeping in mind, there are so many areas to address, I joined and am now a member of the Insiders so I can view all of the videos.
    Mary Johnson, Cleveland, Oklahoma, Chamber of Commerce
  • I ran the "Top Ten Trends for Small Towns" video from my Megaphone subscription about three months ago. Two ladies who were there jumped on the Painted Rocks idea and set up a FB page for our town of 900. They invited everyone to target "What Canada Means to You" images to start the ball rolling and aimed for everyone to hide their rocks a day or two before Canada Day, July 1st. It went over great. Today 337 members and going strong. Now moving on with more videos. Great reception for "Gather Your Crowd," with more ideas bubbling up.
    Paul Douglas Stevens, Ontario
  • What a TERRIFIC marketing Video. I had 20 businesses show up to watch and they all left with new ideas and an excitement to get back and start implementing! I’ve already had 5 businesses reach out in less than 2 hours after it ended, that are already putting your ideas into action.
    Mandy Walsh, City of Lampasas, Texas
  • Your videos are just so precious. I wish I could fill an auditorium with our local chamber of commerce leaders and boards to hear you both.
    Jim Blankenship, Tennessee
  • This video stimulated lots of note-taking and conversation between the business owners gathered at my house. Deb and Becky gave us some new ideas and several excellent examples of known models. I think some of us are thinking of pivoting our summer’s plans after participating in Wednesday’s event. Thanks for a well-thought out presentation!
    Jonya, Oronoco, Minnesota,
  • We had a fabulous inaugural “EDC after hours” on Wednesday night this week! We did the replay of the Bringing Big Ideas to Life – it was a perfect launching point for discussion! We had 25 of our members in attendance, and secured three new members as a result!
    Julie Barr, Schoolcraft County, U.P., Michigan
  • I appreciated the very relaxed feel to the video. No monotone drone that gets tuned out off and on throughout a session... I watched it twice as matter of fact.
    James Leonard, Town of Buffalo, Oklahoma
  • The great thing is that the principles you discuss are as applicable here in rural Australia as they are in the USA!
    David Scott, Destination Dorrigo, Australia


Register for this video only


one time charge

Offer expired

Get the bundle

All 3 videos

Extra time to watch


Renews monthly

easily cancel any time

Add to Cart