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Why do people say there's nothing to do here, then they won't attend the events we work so hard to put on?!

All that work to create perfect events, and no one comes!

Then people complain it was boring, or not convenient, or didn't sound like something they wanted to do.

It's so frustrating! 

Deb Brown

I remember this clearly from my years as a chamber of commerce director!

You have all these events to plan and you want a lot of people to attend them. Your core people are your only help and, boy are they tired! The STP - same ten people - seem to be the only ones doing anything. No one else does anything. Even most of your board is busy with their own jobs, and they don’t help much.
And then no one shows up for the perfect event you’ve worked so hard to plan! GRRR!

Add to that, you’re under pressure to do more than “just events.” It’s still the STP who are you only help, and they are still tired, maybe even more so. No one else helps, and very few people show up or participate.

Does all of this sound familiar? THIS WAS ME!

Eventually, I figured it out, a fundamental change. 

I quit finishing events!

I started leaving events unfinished. I only planned them halfway or even less!

And it worked better!

Don’t fully plan the event.

Half plan it and make it better than if you planned it all out.

In this video, I'm sharing how the Same Ten People and I multiplied ourselves by leaving room for everyone to create the events along with us.

I'll tell you about the time Mike walked into my office and said, "We need more live music in this town." He thought the Chamber should plan it! I'll share my answer that turned him into his own music organizer, and how he and friends put on a summer's worth of music in the park, with only a little help from us. 

But don't we still need to be in charge? Don't we need to be the ones to "drive the bus"? 

I'll share with you how we put on an event for thousands of people, even though we were still just the Same Ten People. This was a pretty scary thing for me to do - hand over some of the organizing to many people. For a control freak like me, I wasn’t sure anyone else could make this a success! I'm going to share what I learned that helped me. 

  • I'll share the secret of creating the right context and just how much of a guideline you have to give people so they can succeed.
  • I'm also sharing how to get people over the hurdle of still expecting you to do it all for them! 

If you're tired of doing it all for smaller and smaller returns, you're going to want to join us for this video. 

Who is this video for? 

People who are tired of having to do all the planning

People who keep holding events but no one is coming

Chamber directors, non profit folks who plan events like Extension people, fair people, and more

People who know their events aren’t working but they aren’t sure why

YOU keep planning and trying something else, but it’s still all up to YOU

Video available for purchase
from September 1
through September 15
, 2019

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Co-creating events is a terrific start! What if you got your businesses cooperating and co-creating events for themselves? You'll also want some help to break down your big ideas into smaller steps, easier for people to co-create with you.

If you'd like to watch these SaveYour.Town videos as well, you can get all 3 as a special bundle. Since you'll get more videos, you'll need more time, so you also get 30 days to watch them instead of 15 days. You get both extra videos for just $5 more than this one video alone. Plus you get extra time--a full 30 days--to watch and share them. 

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About this video

You'll get a video that lasts about 30 minutes to watch anytime while it's available. That way you have time to watch, think of questions, and share with others in your town. You can send your questions to us by email, and we'll answer you personally.

Why not have a watch party? Invite a few friends to view the video, and learn some small steps you can use right away. 

What are your videos like? Will there be slides?   

You get a video you can watch anytime on demand for two full weeks from the day you buy it. You see our faces, and we connect with you personally. There are no boring slides, and we focus on real-world examples, not statistics. Plus you can ask your questions and get a personal answer from us via email. 

Will it be recorded so I can watch later? 

Yes, the video is recorded. You are welcome to watch the video more than once, start and stop, or go back and watch again. You're not limited to watching from a single computer or with just one group. 

The recording will be available to buy from the 1st through the 15th of the month. You get two weeks to watch from the day you purchase it. After that, the recording goes away, so be sure to schedule a specific time to watch! 

Members always have access to this recording and all SaveYour.Town videos anytime on demand as long as they remain members. 

Will it work with my system? 

If you can watch a YouTube video, you can view this video. That means you can use any device, any screen that can load a web page for you to login. Any PC, Mac, iPad, iPhone, Android phone or tablet, smart TV or TV with a streaming box or stick should work. You can test your setup by logging in here and playing the video on this page. If that works, you should be good to go. 

How long is the video? How long do I need to schedule for a watch party?

The video runs around 30 minutes. For a group watch party, schedule 45-60 minutes. You'll want that extra time to discuss what you watched and to network and talk with each other. 

You can bring friends:

Once you’re registered, you can schedule more than one viewing during your two week window so you reach as many people as possible. Read our tips for fun Watch Parties

We allow you to watch alone, invite friends and hold multiple replays anywhere in your town, as long as you’re personally present each time. If others want to watch without you, we ask that they also register. 

Who should you invite?

  • Your friends who love to do things with you
  • Visionaries like yourself
  • Positive thinkers and doers
  • Business owners and managers
  • Downtown associations, Main Streets, chambers
  • Economic development folks
  • Elected officials from municipalities, counties, tribes
  • People who care about your town

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  • I so enjoy your emails, videos, and glad to be new members of SaveYour.Town. We have found great value in this and chose to invest in being a member. We were members of another downtown organization but after many years found no value in it for our small town. But you all Rock!!!
    Jacqualine Fitzgerald, Kenton, Ohio
  • There are always great take-aways from the videos that can be put into place immediately. One of my favorites is changing your store's evening vibe (different music, lighting, etc.) because evening shoppers are not the same as day time shoppers.
    Diane Moore, Wheaton, Illinois
  • I have so many ideas, but didn't really have the motivating vehicle to get the stakeholders together to present them. Your video is the perfect vehicle to generate the enthusiasm and wherewithal to needed to start the ball rolling. While viewing the video, my enthusiasm to see things happen in Cleveland was regenerated, and it hasn't waned. I can't wait to start that journey. Keeping in mind, there are so many areas to address, I joined and am now a member of the Insiders so I can view all of the videos.
    Mary Johnson, Cleveland, Oklahoma, Chamber of Commerce
  • I ran the "Top Ten Trends for Small Towns" video from my Megaphone subscription about three months ago. Two ladies who were there jumped on the Painted Rocks idea and set up a FB page for our town of 900. They invited everyone to target "What Canada Means to You" images to start the ball rolling and aimed for everyone to hide their rocks a day or two before Canada Day, July 1st. It went over great. Today 337 members and going strong. Now moving on with more videos. Great reception for "Gather Your Crowd," with more ideas bubbling up.
    Paul Douglas Stevens, Ontario
  • What a TERRIFIC marketing Video. I had 20 businesses show up to watch and they all left with new ideas and an excitement to get back and start implementing! I’ve already had 5 businesses reach out in less than 2 hours after it ended, that are already putting your ideas into action.
    Mandy Walsh, City of Lampasas, Texas
  • Your videos are just so precious. I wish I could fill an auditorium with our local chamber of commerce leaders and boards to hear you both.
    Jim Blankenship, Tennessee
  • This video stimulated lots of note-taking and conversation between the business owners gathered at my house. Deb and Becky gave us some new ideas and several excellent examples of known models. I think some of us are thinking of pivoting our summer’s plans after participating in Wednesday’s event. Thanks for a well-thought out presentation!
    Jonya, Oronoco, Minnesota,
  • We had a fabulous inaugural “EDC after hours” on Wednesday night this week! We did the replay of the Bringing Big Ideas to Life – it was a perfect launching point for discussion! We had 25 of our members in attendance, and secured three new members as a result!
    Julie Barr, Schoolcraft County, U.P., Michigan
  • I appreciated the very relaxed feel to the video. No monotone drone that gets tuned out off and on throughout a session... I watched it twice as matter of fact.
    James Leonard, Town of Buffalo, Oklahoma
  • The great thing is that the principles you discuss are as applicable here in rural Australia as they are in the USA!
    David Scott, Destination Dorrigo, Australia


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