Category: Marketing and Promotion

Franklin Relics, shared space with 84 vendors of antiques and gifts. Natchez, MS store front decorated for Mardi Gras

But what about the cost?

The big idea at Franklin Street Relics in Natchez, MS, was to get more customers. The owner has 84 vendors, and they all discussed it among themselves. And they…

Plant the Seeds

Pamela Slim, author of Body of Work and developer of the Indispensable Community Tour  shares these 35 ways to seed and support your community. 35 Ways to seed and support your…

Telling Stories

My mom loved looking at Becky’s iPad. That’s because whenever Becky visited she showed her pictures of animals in far away places. I believe that we are given…

Be Specific

The most common question visitors ask is “what is there to do here?”  When I work in a community during an embedded experience I help them find better ways…

Retail marketing in a small town

How are you marketing your retail business? Small town retailers often fit into two marketing categories: old school way and idea friendly way. Old school way is doing…