70% of all consumer retail spending takes place after 6:00 pm
We know that people's working and shopping lives are different these days, and change, for most, is hard. We'll share the research that shows what time most people shop now, and how to best target shoppers at different times of the day.
How do you get people downtown?
It’s not with sales, for too many deep discounted sales will put the business owner out of business! We’ll share with you ways to bring the buyer, the visitor, and the local downtown.
Why won't businesses stay open late??
It’s a dance:
Stores say: "We'll stay open later when enough people come downtown to make it worth our time."
Customers say: "We'll come downtown later when enough stores stay open late to make it worth our time."
Business owners struggle with this. In our survey of rural challenges last year, “Adapting to being open later hours” was small-town business owners’ most-selected challenge. We’ll show you have to have those conversations with both groups and share ideas that work.
Why won't they spend when they get downtown?
Being open evening hours is not just extending your hours. It is more like opening a whole different store with different customers. Integration is a such a key word here - and there are methods that can be used to loosen the pocketbooks, make sales and also have a fun time. We’ll be sharing event ideas and examples from real small towns. You’ve shared your stories with us, and we’ve visited many many towns that are ‘working late’ and having fun too. We’ll answer questions and also take notes.
This is the webinar you requested, the one you most want to happen.
What are your webinar workshops like? Will there be slides?
Our webinars are actually workshops with streaming video. You see our faces. We connect with you personally. We give you a downloadable handout instead of boring slides, and we focus on real-world examples, not statistics. Your downloadable handout will have photos, more info and links for all the examples.
Will it be recorded?
Yes, and the replay will be available for two weeks after the live broadcast. After that, the recording goes away, so be sure to schedule a specific time to watch!
How long will it run? How long do I need to schedule for a replay?
We wrap up the presentation within one hour, and we stay a bit extra to answer any last-minute questions. We also take questions by email during the two weeks the replay is available.
You can bring friends:
Once you’re registered, you can schedule more than one viewing during the two week window so you reach as many people as possible.
We allow you to watch the live event, invite friends and hold replays in your town, as long as you’re personally present each time. If others want to watch without you, we ask that they also register.
Who should you invite?
- Downtown business owners and managers
- Downtown associations, Main Streets, Chambers
- Economic development folks
- Elected officials, cities, towns, municipalities
- Those who want to revitalize their downtowns
- Visionaries like yourself
We had a fabulous inaugural “EDC after hours” on Wednesday night this week! We did the replay of the Bringing Big Ideas to Life – it was a perfect launching point for discussion! We had 25 of our members in attendance, and secured three new members as a result!Julie Barr, Schoolcraft County, U.P., Michigan
I'll make sure our Town Council and our fledgling Economic Development Commission see this webinar! Thank you!Jason Miller, Mayor, Town of Concrete
I have so many ideas, but didn't really have the motivating vehicle to get the stakeholders together to present them. Your webinar is the perfect vehicle to generate the enthusiasm and wherewithal to needed to start the ball rolling. While viewing the seminar, my enthusiasm to see things happen in Cleveland was regenerated, and it hasn't waned. I can't wait to start that journey. Keeping in mind, there are so many areas to address, I joined and am now a member of the Insiders so I can view all of the webinars.Mary Johnson, Cleveland, Oklahoma, Chamber of Commerce
Your webinars are just so precious. I wish I could fill an auditorium with our local chamber of commerce leaders and boards to hear you both.Jim Blankenship, Tennessee
I watched the webinar video last night. It was great. I think you and Deb make good team. Nice banter, good pacing, and lots of useful information. Excellent!Cindy Kelly, Kansas
This webinar stimulated lots of note-taking and conversation between the business owners gathered at my house. Deb and Becky gave us some new ideas and several excellent examples of known models. I think some of us are thinking of pivoting our summer’s plans after participating in Wednesday’s event. Thanks for a well-thought out presentation!Jonya, Oronoco, Minnesota, RochesterFiber.com
I appreciated the very relaxed feel to the webinar. No monotone drone that gets tuned out off and on throughout a session... I watched it twice as matter of fact.James Leonard, Town of Buffalo, Oklahoma